Product · Live Experiences · AI

Product systems that turn attention into revenue.

Built across sports, media, payments, ticketing, and live events.

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Open to senior product roles that own a revenue number.

Where I’ve shippedPro Football FocusWalt DisneyFox SportsUSA Today SportsTicketmaster
Selected work

Products built where engagement meets revenue.

Audience growth, checkout, subscriptions, advertising, and event infrastructure.

  1. 01Pro Football FocusFantasyRetention and subscriptions up 10–15%.Owned the fantasy tools, from draft to in-season decisions.View case →
  2. 02Walt Disney WorldCheckoutCart abandonment down 20%; conversion up 15%.Owned dynamic pricing and checkout for lodging, dining, and Annual Pass purchases.View case →
  3. 03Fox SportsNative videoNative video ad revenue up 49% YoY.Owned growth and engagement product across web and mobile.View case →
  4. 04USA Today SportsAd techProgrammatic margins up 30%.Owned ad tech and data platforms after moving over from the commercial side.View case →
  5. 05TicketmasterTicketingModernized event data and seat-level pricing infrastructure.Owned requirements and delivery for event-data and pricing infrastructure.View case →

7+ years across payments, ticketing, streaming, fantasy, and data. Experience across platforms with more than $2.3B in annual revenue.

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Independent products

Tools for better decisions in sports and live events.

Research systems, grounded assistants, and operating tools.

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Framework

The Monetization Stack

A practical model for finding where sports publishers lose revenue.

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The Arena

The business of sports, beyond the score.

Research, operating notes, and product thinking for the people building sports businesses.

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Building a revenue-critical product?

Hiring for product, or working on sports, media, payments, ad tech, or live-event products?

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Product and revenue systems for sports, entertainment, and live experiences.

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