2023-2024

Fox Sports

At Fox Sports, I worked as the Product Manager and served as the product owner for the Fox Sports mobile web and desktop platforms.

Personalized Newsletter & ScoreStrip Redesign

Successfully launched ScoreStrip Personalized Newsletter, achieving a 35% increase in CTR and a 20% rise in returning user visits.

Super 6

Boosted DAUs and MAUs by 43% YoY by integrating engaging gaming features (Super 6, betting widgets, interactive polls).

NIVA Native In-line Video Ads

Doubled short-form VOD viewers YoY, yielding a 104% increase in total viewers (330K → 673K) and a 38% surge in starts (537Amplified revenue by 49% YoY through strategic integration of NIVA Native In-line Video Ads.

SEO Growth

Accelerated SEO growth by 110% YoY by optimizing search functionality and enhancing user satisfaction.