2019 — 2023

USA Today Sports

At USA Today, I served as a Digital Partner Manager for 1-2 years and as a Product Manager for 2 years.

Affiliate Ad Network

Redesigned and deployed a new web application, scaling Affiliate Ad Network users from 100K to 500K.

Data Analytics and Dashboards

Designed and implemented data-driven dashboards in Google Data Studio, SQL, Adobe Analytics, and Tableau, reducing customer churn by

Increase Time on Site

Led a cross-functional Agile team of five engineers, executing a navigation redesign that increased Time on Site by 40% and organic traffic by 68%.

Product Strategy

Developed and executed a product strategy for top sports platforms (NFL, CFL, NBA, Golf), resulting in a 56% increase in Scroll Depth and reaching 50M MAUs across 200 publishers.

Sports Betting Widgets

Spearheaded A/B testing and launched a featured post widget with a Sports Betting content partner, driving a 40% revenue increase.